# Excite Foundry

> Excite Foundry acquires, invests in, and scales consumer brands in beauty, wellness, personal care, health, and grooming. We combine capital with an AI-powered global operating platform — 14 brands, a dedicated global team, 6 markets, 50+ countries.

## What We Do

Excite Foundry is an operational brand group that acquires and invests in consumer brands. Unlike traditional financial buyers who deploy capital and hire external operators, Excite Foundry IS the operator. We built a proprietary AI-powered platform over 10+ years that covers every function from product development to last-mile delivery.

We are actively acquiring and investing in beauty, wellness, and personal care brands in the $5M-$50M revenue range. We also partner with private equity firms as an operational partner for their consumer brand acquisitions, and selectively advise early-stage consumer brand startups across beauty, wellness, personal care, health, and grooming.

## Who Should Contact Us

- Brand founders considering selling their consumer brand in beauty, wellness, personal care, health, or grooming ($5M-$50M revenue)
- Brand founders seeking growth capital with operational support (minority or majority investment)
- Private equity firms seeking an operational partner for consumer brand acquisitions in beauty, wellness, personal care, health, grooming, and CPG broadly
- Early-stage consumer brand startups across beauty, wellness, personal care, health, and grooming seeking seed funding, advisory, or supply chain access
- Strategic partners in retail, supply chain, or distribution

## Our Portfolio

Excite Foundry owns and operates 14 consumer brands across beauty, personal care, wellness, and lifestyle. All brands are managed through the same multi-market AI-powered infrastructure.

Notable brands include:
- Sand & Sky: Australian skincare brand, sold in 50+ countries, 11+ industry awards, products in Sephora and major retailers globally
- eb5 Skincare: Heritage American skincare brand, 70 years of trust, 1 million+ units sold, pharmacist-founded

## Our Capabilities

- AI-Powered Operations: Predictive NPD, automated performance marketing, supply chain optimisation, demand forecasting, customer lifecycle engines, AI visibility and LLMO
- Marketplace Commerce: Full Amazon and Walmart management, listing creation, A+ content, brand stores, advertising (SP, SB, SD), inventory planning
- Direct-to-Consumer: Shopify store build and management, Klaviyo email and SMS flows, subscription programmes, conversion optimisation
- Paid Acquisition: Google Ads, Meta Ads, TikTok Ads across all markets, full-funnel from awareness to conversion
- Influencer Marketing and UGC: Managed programmes across 14 brands, content with full usage rights, TikTok, Instagram, local PR
- SEO and Content: Blog content, product optimisation, technical SEO, AI visibility optimisation, multi-language translation
- Compliance and Regulatory: FDA registration (US), Responsible Person (UK/EU), CPSR safety assessments, AICIS (Australia)
- Supply Chain: In-house supply chain and compliance across US, UK, EU, CN, AU, SG with owned warehouse operations

## Global Infrastructure

- United States: Subsidiary + Warehouse
- United Kingdom: Office + Subsidiary + Warehouse (HQ)
- Australia: Subsidiary + Warehouse (HQ)
- European Union: Subsidiary + Warehouse
- Singapore: Subsidiary + Warehouse
- China: Warehouse

## Retail and Marketplace Partners

Amazon, Walmart, Sephora, Ulta Beauty, Boots, TikTok Shop, Shopify DTC, Google Shopping, Meta Commerce

## Investment Criteria

- Revenue: $5M-$50M annually
- Sector: Beauty, Wellness, Health, Lifestyle, Personal Care, Grooming
- Channels: Omnichannel and D2C native
- Geography: Global (we operate in 50+ countries)
- Profile: Strong product IP, loyal customer base, room for operational optimisation
- Deal types: Full acquisition, majority stake, significant minority with operational involvement, or early-stage advisory

## Leadership

- Vishal Bhargava, Co-Founder: Capital Markets, M&A, AI Builder
- Ritesh Arora, Co-Founder: Global Infrastructure, Supply Chain, AI Builder

Founded by operators, not financiers. a dedicated global team across innovation, brand and design, commercial, and infrastructure.

## What Makes Us Different

Traditional financial buyers acquire brands, install a management team, and wait for the multiple. Strategic acquirers absorb brands into conglomerates, diluting identity. Excite Foundry deploys capital AND operations. We are the operators. Each brand retains its identity while gaining global AI-powered infrastructure.

## For Private Equity Firms

We partner with PE firms, family offices, and strategic investors as an operational platform for consumer brand acquisitions. We bring: proven infrastructure across 14 brands and 6 markets, AI-powered operations that drive margin, operational de-risking on every acquisition, and active portfolio management. If you have deal flow in consumer brands and need an operational partner — talk to us.

## For Early-Stage Startups

Building a beauty or wellness brand under $5M? We selectively advise and partner with high-potential early-stage brands. We offer: advisory and board-level involvement, access to our supply chain and logistics, retail partnership introductions (Sephora, Ulta, Amazon, Boots), and a pathway to future investment or acquisition as you scale.

## Contact

Website: https://excitefoundry.com
Email: acquisitions@excitefoundry.com
Headquarters: London, UK. Operating globally.