Excite Foundry acquires and invests in consumer brands across beauty, wellness, health & lifestyle. We combine capital with a proprietary, AI-powered global operating platform — owning the entire value chain from product development to last-mile delivery.
We're not a fund that writes cheques and waits. We're a full operating company — with dedicated teams across innovation, brand, commercial, and infrastructure — that happens to also deploy capital. When you work with us, you get the entire machine from day one.
We acquire consumer brands in the $5M–$50M revenue range. You get a clean exit with the confidence that your brand will be scaled — not stripped.
Not ready for a full exit? We invest and deploy our operating platform alongside capital. You keep meaningful equity. We bring the infrastructure.
We partner with PE firms, family offices, and strategic investors who want operational deal flow in consumer brands.
Already successful in your home market? We take your brand international — operating everything from compliance to marketing across the US, UK, EU, and APAC. You keep 100% of revenue. We handle execution.
Investment focus: $5M–$50M revenue · Beauty, Wellness, Health & Lifestyle · Omnichannel & D2C · Global
When we acquire or invest, we plug your brand into a proprietary platform — covering every function from lab to shelf.
We've built proprietary AI systems across NPD, marketing, and operations — not as a buzzword, but as embedded infrastructure that drives margin and speed.
We run managed influencer programmes across 14 brands daily. Every campaign produces professional content with full usage rights.
Full Amazon and Walmart management. Listing creation, A+ content, brand stores, advertising (SP, SB, SD), and inventory planning.
Shopify store build and management. Conversion-optimised design, email and SMS lifecycle marketing, retention programmes, and subscription models.
Google Ads, Meta Ads, TikTok Ads across all markets. Full-funnel strategy from awareness to conversion, with ROAS accountability.
SEO, content, multi-language translation, plus full regulatory compliance — FDA (US), Responsible Person (UK/EU), CPSR, AICIS (AU).
End-to-end supply chain across 6 markets. Warehousing, fulfilment, freight, customs, and demand forecasting — all managed in-house.
Established relationships with Sephora, Ulta, Boots, Walmart, and regional retail chains. We get brands on shelf, not just online.
Subsidiary + Warehouse
Office + Subsidiary + Warehouse
Subsidiary + Warehouse
Subsidiary + Warehouse
Subsidiary + Warehouse
Warehouse
We ship from these hubs to 50+ countries worldwide.
Every brand was acquired or invested in, then transformed through our operating platform.
more brands across personal care, wellness, grooming, and lifestyle — all operated through the same infrastructure.
Have a brand that belongs here?
Let's TalkSerial entrepreneurs with decades of operational experience. We didn't come from finance and hire operators — we built the brands, the infrastructure, and the technology first. Then we deployed capital.
We founded Excite Foundry because we saw what happens when brands are acquired without operational depth. We built the opposite: a company that acquires brands and makes them better. Not through cost-cutting, but through infrastructure, innovation, and global scale.
“We identify undervalued brands with strong IP and loyal communities. Then we deploy our platform to unlock value that financial engineering alone never could.”
“Great products shouldn't be limited by borders. We built this platform to bridge the gap between a local success and a global household name.”
Beyond the founders, Excite Foundry is backed by dedicated teams across six markets — from product developers and NPD managers, to creative directors and performance marketers, to retail leads and supply chain specialists.
Whether you're considering an exit, exploring investment, co-investing, or seeking early-stage advisory — every conversation starts here.
Full or majority acquisition
Growth capital + operations
PE, family office, strategic
We operate your brand globally